The Importance of a Strong Personal Brand

A personal brand is an important opportunity to showcase who you are as a potential employee in a way that authentically reflects who you are as a person. Building a strong personal brand ensures that when employers search for candidates they find much more than a name and a resume—they find you. The following tips can help you create a personal brand that sets you apart and demonstrates the unique skills you bring to the table.

8 Tips for Building a Strong Personal Brand

1. Develop a professional social media presence.
   Review your social media pages to ensure that your information is filled out, you have profile pictures selected, and your bio reflects your professional goals. Remember, every social channel provides a new opportunity to let your personality and accomplishments shine.
2. Make your LinkedIn profile work for you.
   Highlight your industry skills, add recommendations and endorsements from peers, and quantify your accomplishments.
3. Become a thought leader on your social feed.
   Start a dialogue by curating news articles and other relevant content to share with your network to help position you as an expert in your field.
4. Connect with fellow professionals and peers.
   Join Facebook groups, comment on posts you find interesting, engage meaningfully and professionally. Get started by joining Northwell’s Talent Community for news and events tied to your industry.
5. Prepare an elevator pitch.
   Can you give a quick synopsis of your background and experience? Your elevator pitch is a great way to share your expertise and credentials quickly and effectively with people who don’t know you.
6. Keep all of your information up to date.
   Your online information may be the first impression a recruiter or manager has of your career history. Regularly check your resume and profiles to ensure your latest accomplishments and contact information are reflected.
7. Stay up-to-date in your industry.
   Follow prominent and inspiring figures in your industry to not only stay updated on news and industry information but to network with others who may be sharing, posting, or commenting in your industry.
8. Your personal brand isn’t just an online persona.
   Make sure your brand is present at offline events, in the workplace, and throughout your day-to-day responsibilities.

Once you’ve built a strong personal brand, you’ll be prepared to put your best foot forward with any and all potential employers. And if you’re looking for a career well cared for, explore our opportunities at Northwell Health. Apply today!